Amplify Your Voice: Turn Your Entire Company Into Marketers

I’ve never met a marketer that had too many resources. No one ever says, “I have too much time, too many people, and too much money to amplify this company’s voice.”

But it’s unlikely you’ll get handed the resources you need. So how do you get more out of your current marketing activities with the budget you already have?

Turn your entire company into marketers.

What if every one of your employees and every partner worked to share your message? Serious network growth, right? How do you put the tools in place to facilitate that networked effect?

On this episode of B2B Growth Show, Dan Frohnen, CMO at Sendoso, interviews Maria Pergolino, Chief Marketing Officer at ActiveCampaign, about amplifying your voice through internal marketing. In this conversation, Dan and Maria talk about using technology to personalize marketing and the value of doing internal marketing first.

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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

How to Show Your CEO that ABM is Working

In this episode we talk to Derek Slayton, Chief Marketing Officer at Terminus.


Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.

Learn more at: directiveconsulting.com


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: https://sweetfishmedia.com/big3

We’ll never send you more than what you can read in < 1 minute.


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

How to Show Your CEO that ABM is Working

In this episode we talk to Derek Slayton, Chief Marketing Officer at Terminus.


Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.

Learn more at: directiveconsulting.com


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: https://sweetfishmedia.com/big3

We’ll never send you more than what you can read in < 1 minute.


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

How to Keep Sales from Ignoring Your ABM Target List

In this episode (part 2 of 2) we talk to Lauren Vaccarello, former VP Marketing & Customer Engagement at Box & Co-Host of the Marketing Trends podcast.

No. 3 in our countdown of the Top 20 episodes of 2019.

Lauren shares lessons in account selection from Box’s pilot ABM program, as well as creative ways to work with Field Marketing to get sales reps in front of more decision makers at target accounts.

Check out Lauren’s slide deck on the ABM effort her team executed at Box & what they learned here:

https://app.box.com/s/6g25djw34zk77z3tfx62e8qxdwt19n8r

Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: https://sweetfishmedia.com/big3

We’ll never send you more than what you can read in < 1 minute. 🙂

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.