Why Category Creators Need to Create Contrast

In this episode of the #CategoryCreation series, we talk to Brad Zomick, former VP of Marketing at Pathgather and Degreed.

Brad explains why if you want the world to see the need for your new category, you have to create sharp contrast with categories that already exist.

When To Go After a New Category

In this episode of the Category Creation series, we talk to Udi Ledergor, CMO of Gong.io.

Gong was already a leader of the Conversation Intelligence category, so why did they drop that to pursue the Revenue Intelligence category instead? Udi will share exactly why in our interview.

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