Why Being a Connector Matters in Sales & Marketing

In this episode we talk to Michelle Tillis Lederman, CEO & Founder of Executive Essentials. She is Forbes Top 25 Networking Experts, author of 4 books, has been featured (CBS, MSNBC, Wall Street Journal, NPR & New York Times) & the author of The Connector’s Advantage: 7 Mindsets to Grow Your Influence and Impact.

Michelle shares:

Why did you want to write this book?

Why be a connector?

The 7 levels of connectors & how to determine what type you are.

The 7 mindsets of successful connectors

The Connector’s Advantage: http://theconnectorsadvantage.com

Follow up with Michelle or find a copy of the new book here:

Social Media:

Website: http://www.michelletillislederman.com/

Blog: http://www.michelletillislederman.com/blog/

Facebook: https://www.facebook.com/MichelleTillisLederman

LinkedIn: http://www.linkedin.com/in/communicationexpertspeaker

Twitter: https://twitter.com/mtlederman

YouTube: http://www.youtube.com/user/MichelleLederman

Instagram: https://www.instagram.com/mtlederman/

Click here to connect with this guest on LinkedIn.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

James Carbary

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

Posted on February 13, 2019 in B2B Growth

James Carbary

About the Author

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

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