When most of us think of “brand,” we think of a logo. Carin has a simple answer to that concept:
She’s a self-proclaimed “brand junkie” who believes brand and purpose are at the core of a company’s competitive advantage. So, on this episode, she dives into:
i. How brand is the outcome of a customer’s experience and feelings associated with a company
ii. Becoming a purpose-driven brand
iii. How the SasS & B2B industries can reclaim their branding and positioning
iv. Why brand is the competitive advantage that cannot be copied
v. Standing out in a competitive market using branding
vi. De-risking your growth expansion using your brand
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James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).