Beyond Logos: How Your Brand & Your Purpose Become One

When most of us think of “brand,” we think of a logo. Carin has a simple answer to that concept:

Think again.

On this episode, Carin Van Vuuren, CMO at Greenhouse Software invites us to explore brand from a new angle: Purpose.

She’s a self-proclaimed “brand junkie” who believes brand and purpose are at the core of a company’s competitive advantage. So, on this episode, she dives into:

i. How brand is the outcome of a customer’s experience and feelings associated with a company

ii. Becoming a purpose-driven brand

iii. How the SasS & B2B industries can reclaim their branding and positioning

iv. Why brand is the competitive advantage that cannot be copied

v. Standing out in a competitive market using branding

vi. De-risking your growth expansion using your brand


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James Carbary

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

Posted on June 12, 2019 in B2B Growth

James Carbary

About the Author

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

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