In this episode we talk to Brian Manning, SVP & Head of Growth at PatientPing.
Brian shares 3 key elements to keep in mind as you scale your marketing team:
- Structure your Marketing team with Sales objectives in mind & work backward from there.
- Think critically about what you need in a Marketing leader. Do you need a specialist in a certain area or more of a generalist. Understand the different skill sets in specific areas of expertise you’ll need: demand gen, product, content or customer marketing.
- Hire with the next 18 months of your organization in mind.
James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).