Align Your Customer Journey with a Buyer-Centric Marketing Mindset

In this episode we hear from Kellie de Leon, Vice President of Marketing & Strategy at The Mx Group.

Kellie shares…

  1. Why does buyer-centric marketing matter
  2. Meet buyers on their terms, value oriented, their needs, not your agenda
  3. The importance of buyer personas – but also, how to operationalize them
  4. Must align with sales, product, customer success teams to: Understand buyer, Connect experience across the journey, Optimize interactions, and Measure, analyze and refine

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Posted on April 12, 2019 in Uncategorized

James Carbary

About the Author

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

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