Whenever I’m feeling a little uninspired, I like to search for quotes from my favorite B2B marketers. I’ve probably perused all the famous B2B marketing quotes out there. So, I thought to...
Category: B2B Podcasting
So you took the plunge and decided to launch an interview-based podcast for your brand. You chose the perfect name for the show, you had your design team create a really sexy logo, you wrote all...
Building a Podcast Team: 9 Necessary Roles to Produce a Show for Your Brand
Producing a podcast for your brand takes more than a single employee and a microphone.Podcasting has the potential to produce significant ROI for your business. Your show can establish thought...
Why Every B2B Marketer Should Have a Waterfall Content Strategy
Consistent content production is hard. Even with a solid content marketing strategy in place, sometimes the ideas for new content just aren’t there. As a B2B marketer, there will be weeks...
Relationship Marketing: 23 Ways to Nurture Relationships with Your Podcast Guests
Relationships are complicated. Ask anyone. So it's no surprise that relationship marketing is really tough to do. Nurturing relationships with anyone, from your podcast guest to your...