Category Archive for: #BehindtheCurtain

#BehindTheCurtain 15: How We Crafted Our Mission & Vision Statements

In this episode of the #BehindTheCurtain Series, James & Logan share how we crafted our mission & vision statements during our recent leadership team retreat.

#BehindTheCurtain 14: James’ Book is Available on Amazon & Audible! (& How We’re Doing Promotion Differently)

In this episode of the #BehindTheCurtain Series, James & Logan share how we’re changing up our messaging around the launch of James’ new book for better results.

#BehindTheCurtain 13: Why James Wore 9 Different Hats in Our New Instragram Ads

In this episode of the #BehindTheCurtain Series, James & Logan share how we’re creating contextual creative for social media ad campaigns to increase our conversion rates.

#BehindTheCurtain 12: 3 Things We Did Differently with James’ New Book

In this episode of the #BehindTheCurtain Series, James & Logan share 3 strategic decisions we made on the publishing, layout & launch of James’ new book: Content-Based Networking.

#BehindTheCurtain 11: 10 Ways to Establish Your CEO’s Thought Leadership

In this episode of the #BehindTheCurtain Series, James & Logan share some compelling stats from LinkedIn research about the impact thought leadership can have on revenue, as well as 10 ways you can tactically establish the thought leadership of your CEO or other senior executive.

#BehindTheCurtain 10: 4 Reasons You Should Setup a Podcast Conference Booth

In this episode of the #BehindTheCurtain Series, James & Logan share conversations and thoughts what is making us tick here at Sweet Fish Media.

10 Ways to Help Your CEO Become a Thought Leader (in Less Than 6 Months)

Want to help your CEO create thought leadership content? Here are 10 ways to do it.

#BehindTheCurtain 9: Our New SEO Strategy: Google Alphabet Soup

On this episode, James Carbary & Logan Lyles discuss how to use Google’s predictive search to hack your SEO for content marketing.

#BehindTheCurtain 8: The 1 LinkedIn Hack Everyone Should Be Utilizing for Conferences

On this #BehindTheCurtain episode, Logan Lyles (Director of Partnerships at Sweet Fish Media) explains how to use the “swap contact info” directly in the LinkedIn mobile app.

#BehindTheCurtain: Process Vs. Improvement (The Best Sales Teams Do Both)

On this #BehindTheCurtain episode, Logan Lyles (Director of Partnerships at Sweet Fish Media) discusses how to leverage monthly meetings to keep your sales team on course, but still allow for continuous process improvement.

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