Category Archive for: #CategoryCreation

#CategoryCreation 18: The Category Name Matters Less Than You Think

In this episode, we talk to Ryan Bonnici, the CMO of G2, about why you shouldn’t confuse “category creation” with having an “official” category on a site like G2.

#CategoryCreation 17: What It’s Like to Be a Category Designer

In this episode, we talk to Anna Schena and Cassidy Shield from Narrative Science about what it’s like to go through the category design process.

#CategoryCreation 16: Why Category Creators Need Strategic Stories

In this episode, we talk to Andy Raskin, who helps CEOs align their teams around a strategic story.

#CategoryCreation 15: The CEO’s Important Role in Category Creation

In this episode John Rougeux, VP of Marketing for Skyfii, chats with Chris Orlob, Sr. Director of Product Marketing at Gong.

#CategoryCreation 14: How To Build A Category On Top of Another One

In this episode we talk to Jeff Benanto, at Everbridge.

#CategoryCreation 13: One of the Dumbest Marketing Campaigns Ever (Part 2)

In this episode (part 2 of 2) of the #CategoryCreation series, John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast.

#CategoryCreation 12: Why Category Design is a Marketing Superpower (Part 1)

In this episode (part 1 of 2) of the #CategoryCreation series, John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast.

#CategoryCreation 11: Building The Conversational Marketing Category

In this episode of the #categorycreation series, John Rougeux speaks with Dave Gerhardt, VP of Marketing at Drift, who is helping turn conversational marketing into a major new software category.

#CategoryCreation 10: The Story of Salesforce, Slack, and Zendesk

In this episode of the #categorycreation series, John Rougeux interviews Bill Macaitis, who held the CMO and CRO roles at Salesforce, Zendesk, and Slack.

#CategoryCreation 9: The Story of Hubspot and Inbound Marketing

In this episode of the #categorycreation series, John Rougeux interviews Kipp Bodnar, CMO of Hubspot.

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