Category Archive for: #CategoryCreation

#CategoryCreation 15: The CEO’s Important Role in Category Creation

In this episode John Rougeux, VP of Marketing for Skyfii, chats with Chris Orlob, Sr. Director of Product Marketing at Gong.

#CategoryCreation 14: How To Build A Category On Top of Another One

In this episode we talk to Jeff Benanto, at Everbridge.

#CategoryCreation 13: One of the Dumbest Marketing Campaigns Ever (Part 2)

In this episode (part 2 of 2) of the #CategoryCreation series, John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast.

#CategoryCreation 12: Why Category Design is a Marketing Superpower (Part 1)

In this episode (part 1 of 2) of the #CategoryCreation series, John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast.

#CategoryCreation 11: Building The Conversational Marketing Category

In this episode of the #categorycreation series, John Rougeux speaks with Dave Gerhardt, VP of Marketing at Drift, who is helping turn conversational marketing into a major new software category.

#CategoryCreation 10: The Story of Salesforce, Slack, and Zendesk

In this episode of the #categorycreation series, John Rougeux interviews Bill Macaitis, who held the CMO and CRO roles at Salesforce, Zendesk, and Slack.

#CategoryCreation 9: The Story of Hubspot and Inbound Marketing

In this episode of the #categorycreation series, John Rougeux interviews Kipp Bodnar, CMO of Hubspot.

#CategoryCreation 8: How To Recognize and Address Needs In the Market

In this episode we talk to Chris Hefley, the founder and former CEO of LeanKit and currently the Chief Revenue Officer at Retrium.

#CategoryCreation 7: How to Get People Talking About Your Category

In this episode we talk to Max Altschuler, VP of Marketing at Outreach.

#CategoryCreation 6: How “Contact Marketing” Got Its Name

In this episode in the #categorycreation series, John interviews Stu Heinecke, who’s known as a Wall Street Journal cartoonist, a Hall of Fame-nominated marketer, and the best-selling author of “How To Get A Meeting with Anyone”.

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