Category Archive for: Content Marketing

In this episode we talk to Gail Axelrod, Content & PR Manager at OpenView. You can find this interview, and many more, by subscribing to the The Content Marketing Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here. Paige SouthardPaige is Marketing Director at Sweet Fish Media,…

Read More →

If you think about distribution as one of the last elements of your content strategy, then this episode will challenge that way of thinking.

Distribution is just as important as the content itself, and it needs to be included in the process even before you even type the first few words.

Learn how to strategically distribute content through earned, owned, and paid media channels.

Email personalization goes beyond using a recipient’s first name.

You need to think about how that person best receives content.

In this episode, Reyndert Coppelmans, discusses email personalization and ways to differentiate your emails using different tools & persuasion styles.

A quality content marketing strategy is a powerful tool you hold in your hands.

It is a responsibility that’s best not to be abused, and the more companies understand that, the better the content will be.

Learn ideologies to ensure a high level of quality in your content.