Want to help your CEO create thought leadership content? Here are 10 ways to do it.
Category Archive for: Content Marketing
So you took the plunge and decided to launch an interview-based podcast for your brand.
You chose the perfect name for the show, you had your design team create a really sexy logo, you wrote all the copy for the iTunes description…you’ve been staying super busy ramping up for the launch of the podcast.
Then in hits you….
You have to start interviewing other humans on your podcast, and you have no clue how to do that.
Well have no fear, because I’m gonna tell you the secret to a great interview.
You’ve got to nail the pre-interview.
Your team has read the content marketing basics and your content distribution strategy is fine-tuned to a razor’s edge.
Looking for a podcast agency? Look no further.
In this post, you’ll see the 4 key benefits of a podcast, as well our process when working with clients.
Producing a podcast for your brand takes more than a single employee and a microphone. You need a team to produce a show that will produce results.
In this article, we explain the 9 roles you need on your podcast team.
In this episode we talk to Gail Axelrod, Content & PR Manager at OpenView. You can find this interview, and many more, by subscribing to the The Content Marketing Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here. Paige SouthardPaige is Marketing Director at Sweet Fish Media,…
Consistent content production is hard.
As a B2B marketer, there will be weeks when you can’t stop thinking of new content ideas…but inevitably, you’ll have times when the creative juices just aren’t flowing.
While we haven’t nailed the formula for a magic creativity pill just yet, there is a realistic way to guarantee that you always have great content…even when your creativity is on vacation.
The answer? Waterfall content.
Relationships are complicated. Ask anyone.
They involve emotions, opinions, desires…and if you want them to go the distance, relationships require lots of time and energy.
Nurturing relationships with anyone, from your podcast guest to your spouse, requires a certain level of depth and intentionality.
Since relationships are at the core of everything we do, we wanted to share 23 ways to nurture strong relationships with your podcast guests (or anyone, really).
If you think about distribution as one of the last elements of your content strategy, then this episode will challenge that way of thinking.
Distribution is just as important as the content itself, and it needs to be included in the process even before you even type the first few words.
Learn how to strategically distribute content through earned, owned, and paid media channels.
Email personalization goes beyond using a recipient’s first name.
You need to think about how that person best receives content.
In this episode, Reyndert Coppelmans, discusses email personalization and ways to differentiate your emails using different tools & persuasion styles.
