Category Archive for: Content Marketing

10 Ways to Help Your CEO Become a Thought Leader (in Less Than 6 Months)

Want to help your CEO create thought leadership content? Here are 10 ways to do it.

How to Do a Pre-Interview for Your Podcast

So you took the plunge and decided to launch an interview-based podcast for your brand.

You chose the perfect name for the show, you had your design team create a really sexy logo, you wrote all the copy for the iTunes description…you’ve been staying super busy ramping up for the launch of the podcast.

Then in hits you….

You have to start interviewing other humans on your podcast, and you have no clue how to do that.

Well have no fear, because I’m gonna tell you the secret to a great interview.

You’ve got to nail the pre-interview.

7 Tools to Keep Marketers Productive

Your team has read the content marketing basics and your content distribution strategy is fine-tuned to a razor’s edge.

Building a Podcast Team: 9 Necessary Roles to Produce a Show for Your Brand

Producing a podcast for your brand takes more than a single employee and a microphone. You need a team to produce a show that will produce results.

In this article, we explain the 9 roles you need on your podcast team.

What You Need To Know About Building a Content Network

In this episode we talk to Gail Axelrod, Content & PR Manager at OpenView. You can find this interview, and many more, by subscribing to the The Content Marketing Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here. Paige SouthardPaige is Marketing Director at Sweet Fish Media,…

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Tools & Tips To Fine Tune Your Content Distribution Strategy

If you think about distribution as one of the last elements of your content strategy, then this episode will challenge that way of thinking.

Distribution is just as important as the content itself, and it needs to be included in the process even before you even type the first few words.

Learn how to strategically distribute content through earned, owned, and paid media channels.

The Effectiveness of Email Personalization in Sales and Marketing

Email personalization goes beyond using a recipient’s first name.

You need to think about how that person best receives content.

In this episode, Reyndert Coppelmans, discusses email personalization and ways to differentiate your emails using different tools & persuasion styles.

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