Building your content marketing strategy can be daunting.
Between blogs, vlogs, podcasts, webinars, ebooks, infographics, cheat sheets, and case studies, it can be helpful to know what’s been a success or a waste of time for other companies.
Learn the tactics and best practices that grew this company’s web traffic from 20 to 6,000 sessions per week.
At first glance, metrics can look like a mad jumble of numbers.
With so many to choose from, how do you know which ones to track and how to get the most out of the numbers?
The white noise of content marketing is deafening to your ideal customers.
If you’re going to differentiate yourself in the market, you have to get creative.
Learn creative tactics and strategic moves to stand out and fuel your funnel.
Discovering what your audience wants is difficult, and a 6-month content map isn’t always the best strategy.
That’s where agile content marketing comes in.
Learn the benefits of agile and how you can incorporate it in your organization.
People are leery to engage with a corporate blog if they think they’re being sold something.
Your blog should be a tool to establish trust, build rapport with your audience, and experiment with new ideas.
Discover this creative blog strategy in this week’s episode.
Don’t put your blog in a box.
Building a blog persona is a best practice, but experimentation is how you’re going to find what your audience truly cares about.
Learn how this Hubspotter skyrocketed their sales blog by experimenting with their persona and content.
You need to be asking yourself “How can I make the consumer’s job easier [with every piece of content]?”
Content gives you the ability to add value or a little boost to the consumer’s day.
Learn how content can help strategically nurture leads throughout the entire sales cycle.
Account-based marketing all comes down to the hustle.
It takes time and intentionality, and is about connecting with the one instead of “spraying and praying” to the masses.
Learn how this company grew by flipping their sales funnel on its head.
A new wave of of content marketing is upon us and most marketers don’t realize they’re drowning.
Companies need to align sales and marketing processes to be data-driven in order to stay at the top of the heap.
Gain insight into the future of marketing and the direction marketers need to take in this episode.
Your blog might be something you can tip your hat to, but it can do better.
Don’t settle for good, shoot for awesome.
In this episode, Tom Slack, Growth Marketer at Canva, shares strategies that can give your blog that extra boost.