Category Archive for: #CX

#CX 14: Customer Experience As The Only Differentiator Left

In this episode of the #CX series, Ethan Beute speaks with David Cancel, Founder and CEO at Drift, about infinite competition and free information that leave customer experience as our only remaining differentiator.

#CX 13: 4 Sales Process Mistakes and How to Fix Them

In this episode of the #CX series, Ethan Beute speaks with Jeremy Donovan, SVP of Sales Strategy at SalesLoft, about easy ways to truly personalize your prospecting, to lead with value, to improve your emails, and more.

#CX 12: A Better Question for Higher Engagement

In this episode of the #CX series, Ethan Beute flips a common question on its head for more customer empathy, higher engagement, and better results.

#CX 11: Automation, AI, and Human Relationships

In this episode of the #CX series, Ethan Beute speaks with Samantha Stone, founder and CMO at The Marketing Advisory Network, about creating and delivering customer value with automation, artificial intelligence, and human connection, as well as about building relationships between sales, marketing, and CS.

#CX 10: Is Your Sales Team Hurting Customer Success?

In this episode of the #CX series, Ethan Beute speaks with Nick Hart, a Strategic Customer Success Manager at Outreach, about creating and using success metrics, making better sales handoffs, and ways CS can work better with sales and marketing.

#CX 9: The First 100 Days

In this episode of the #CX series, Ethan Beute speaks with Joey Coleman, a CX speaker and advisor and author of the bestseller Never Lose a Customer Again.

#CX 8: The Service Profit Chain

In this episode of the #CX series, Ethan Beute shares a framework for better employee experience and better customer experience.

#CX 7: Why Customers Leave and How to Win Them Back

In this episode of the #CX series, Ethan Beute speaks with David Avrin, a CX and marketing keynote speaker and author of Why Customers Leave and How to Win Them Back.

#CX 6: Connecting with Customers Through Shared Belief

In this episode of the #CX series, Ethan Beute speaks with Steve Pacinelli, CMO at BombBomb and co-author of Rehumanize Your Business, about focusing on your audiences as customers, clarifying your message, and exploring shared belief.

#CX 5: Why Content Experience Beats Content Marketing

In this episode of the #CX series, Ethan Beute speaks with Randy Frisch, CMO, Co-Founder, and President at Uberflip, about how to serve our customers more effectively not just through more content, but through better content experiences.

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