Category Archive for: #CX

#CX 29: 4 Things Every Customer Wishes You Understood About Them

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Michael Redbord, GM of ServiceHub at HubSpot about owning bad experiences, unlocking the value of social proof, humanizing your service, and improving customer experience.

#CX 28 – Creating Alignment with the SaaS Sales Method

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, shares the relevance, the goal, and the challenge of implementing the SaaS Sales Method from Winning by Design.

#CX 27: Creating Delight to Keep Customers for Life

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Jordan Olivero, Director of Customer Success at Swimlane about transforming the customer journey, getting personal with video, doing the unscalable, and managing customer handoffs.

#CX 26: Brand Legacy is a Human Thing (Not a Corporate Thing)

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Kristy Krueger, VP of Marketing at Revel Health about “two truths and a lie” behind a more human approach to building your brand’s legacy.

#CX 25: Branding As The Art of Differentiation

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with David Brier, Chief Gravity Defyer at DBD International about branding, differentiation, innovation, and the constant pursuit of a better experience for your customers.

#CX 24 – Is Your LinkedIn Prospecting Helping or Hurting?

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, shares what he learned from the LinkedIn community about how people react and respond to unsolicited pitches in LinkedIn messages.

#CX 23: Avoiding Marketing Mistakes While Driving Fast

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Dave Knox, an author, speaker, and advisor at Predicting The Turn about the best ways to avoid common marketing and branding mistakes, manage a fast-growth company, and find and use venture capital.

#CX 22: Rehumanizing Communication (and The Planet)

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Darin Dawson, President and co-founder at BombBomb about aligning sales, marketing, and customer success, rehumanizing communication, and living out purpose within your company.

#CX 21: Increasing LTV and Decreasing CAC by Holding Attention

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Jay Acunzo, founder of Marketing Showrunners about how and why marketers need to hold attention not just grab it – and how episodic and serialized content can help.

#CX 20: 4 Emerging Customer Experience Themes

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb shares four specific themes and trends that have emerged through dozens of conversations with executives, salespeople, customer success professionals, and marketers this year.

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