Category Archive for: #Partnerships

#Partnerships 3: How to Use Partnerships as Sales Enablement

In this episode of the #Partnerships series, Dennis Carlson, Founder of Agency Leverage – creators of Hunter!, talks with Andy Hutter about how great B2B partnerships can serve as sales enablement.

#Partnerships 2: Building the ABM Category via Strategic Partnerships

Dennis Carlson, Founder of Agency Leverage, talks to Kent Ragen, VP of Channel Sales & Alliances at DemandBase, about how DemandBase led the building of the ABM (Account-Based Marketing) category through Strategic Partnerships.

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