2016 Content Marketing Predictions
As a business owner, if you’re not creating and promoting quality content, you’re going to start 2016 already behind the online marketing pacesetters.
Take a look at what experts are saying the world of content marketing will look like in 2016.
5 Questions You Need to Answer Before Writing Your Company’s Next Blog Post
There’s a lot that goes into running a successful company blog. These are just a few of the most important things to consider for each and every post.
How to Promote Your Content Like a Boss
Promoting your content doesn’t have to be a time consuming task.
The numerous social platforms and millions of bloggers to reach out to can seem daunting, but strong content marketing can be broken down into just three parts: influencer outreach, social media posting, and third party sharing.
What Hiten Shah & Steli Efti Taught Us About Content Marketing
Is creating original content that generates leads a daily battle for your business?
Hiten Shaw from Kissmetrics and Steli Efti from Close.io contemplate the challenges of content marketing and how to best leverage repurposed content in a recent episode of their podcast: The Startup Chat.
We took tons of notes while listening to the episode, then summarized the episode in this blog post.
3 Reasons You Shouldn’t Hire a Content Marketing Agency
Hiring an outside company to produce content for your business can seem like a waste.
You know your industry. You know what your clients want.
So why would you hire an agency to do that for you?
Instead of telling you why you should hire us (or any other content marketing agency for that matter), we’re going to tell you why you shouldn’t.
3 Reasons Small Businesses Fail at Content Marketing
Your company’s blog is an incredibly effective way to engage potential clients and organically grow the visibility and reach of your business. However, if your content marketing efforts are half-hearted, it may be doing more harm than good.
If you want your business to stand out in the crowd, avoid these 3 content marketing mistakes that most small businesses are making.
