LinkedIn is more powerful than you realize. If you’ve been in the business world long enough, you’ve likely heard it can be one of the best tools to generate quality business leads. According to...
Category: Social Media
Facebook Dark Posts: Why Every Small Business Owner Should Be Using Them
Facebook cares about the same thing you do. In fact, Facebook's entire strategy, the core of its mission, and the motivation behind every single algorithm change or new feature, revolves around...
4 Key Performance Indicators that Prove the ROI of Your Content Marketing
If someone asked you if customer service affected the bottom line, you’d probably choke on your coffee before asking them, “Are you serious?” Everyone knows good customer service has an obvious...
Never Write a Bad Blog Post Again (use this 12-point checklist)
Anyone can write a blog post. Writing a winning blog post — one that captures attention, draws readers in past the first few lines, keeps them engaged to the end, and sees them follow through on...
Should accounting firms even bother with social media? Aren’t Facebook and Twitter just a waste of time? And wouldn’t accounting pages be really boring, anyway? If you’ve been thinking about...
Owning a small business is tough, but you don’t have to do it alone. The greatness of the internet is that information is free and available to anyone willing to find it. There are so many blogs...