In this episode, John and James share 8 things to consider when naming your category.
Here’s a breakdown of all 8 talking points:
1 – plain language vs esoteric
2 – reference an existing idea
3 – balance between the broad and the specific
4 – needs to be available
5 – understand the connotation of the words you use
6 – globally, how well will terms translate
7 – invoke conversation
8 – phonetics
James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).