This Cold Email Strategy Generated an 80% Response Rate

In this episode we talk to Brian Sowards, Enterprise Go-to-Market Strategist at The Muse.

In Part 1 of a 2 part conversation with Brian, he shares:

Why introverts can dominate in B2B sales

The first 2 of 4 specific prospecting & deal management tactics that Brian has used to generate amazing results:

1) Personalized outreach done effectively

2) Setting yourself up to be referred down & referencing other names in the buyer’s organization that may be involved in the buying process

Here’s a template you can use to execute this same strategy: <Google Doc link>

Check out tomorrow’s episode where we continue the conversation with Brian & discuss 2 other effective selling strategies:

3) Give each functional area their piece of the puzzle, equip champion to sell internally

4) Content-Based Networking (i.e. LinkedIn content & podcast interviews)


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James Carbary

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

Posted on May 14, 2019 in B2B Growth

James Carbary

About the Author

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

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