- Linking activations to your core message.
- Hero content: starting with video, and use it to create PR, social, blog, lead gen, sales presentations, event talks, printed collateral
- Giving your sales team a reason to reach out
- Content always needs to relate to your product and your purpose, and iterate based on the use case.
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James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).