B2B PODCASTING COURSE
Why do you think Chris Walker & Dave Gerhardt won’t shut up about podcasting? Because it’s the smartest execution of B2B marketing in the last 20 years.
When your company hosts the go-to podcast in your industry, you’ll check off every marketing buzzword from your list:
Invite decision makers at your target accounts to be guests on the show.
Create content that your sales team will be proud to share with their prospects.
Collaborate with authors, industry analysts, keynote speakers, and any other kind of industry influencer you can imagine.
Interview your customers and have them share stories about the results they’ve seen from your product.
Understand your buyer persona and the problems they’re looking to solve when you have consistent conversations on your show.
Ask 10 rapid-fire questions in your pre-interviews, then turn everyone’s answers into compelling original research to fuel your top of funnel content strategy.
Refine and hone your company’s unique points of view by talking through them on solo episodes, episodes with SMEs at your company, as well as episodes with guests.
Over the last 5 years, we’ve launched and managed hundreds of podcasts for the fastest growing B2B companies in the world.
Now, we want to teach you everything we know about building a podcast that actually drives revenue.