B2B PODCASTING COURSE

Launch a podcast that actually drives revenue for your company

Why do you think Chris Walker & Dave Gerhardt won’t shut up about podcasting? Because it’s the smartest execution of B2B marketing in the last 20 years.


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When your company hosts the go-to podcast in your industry, you’ll check off every marketing buzzword from your list:

01

ACCOUNT-BASED MARKETING

Invite decision makers at your target accounts to be guests on the show.

02

SALES ENABLEMENT

Create content that your sales team will be proud to share with their prospects.

03

INFLUENCER MARKETING

Collaborate with authors, industry analysts, keynote speakers, and any other kind of industry influencer you can imagine.

04

CUSTOMER MARKETING

Interview your customers and have them share stories about the results they’ve seen from your product.

05

PRODUCT MARKETING

Understand your buyer persona and the problems they’re looking to solve when you have consistent conversations on your show.

06

ORIGINAL RESEARCH

Ask 10 rapid-fire questions in your pre-interviews, then turn everyone’s answers into compelling original research to fuel your top of funnel content strategy.

07

THOUGHT LEADERSHIP

Refine and hone your company’s unique points of view by talking through them on solo episodes, episodes with SMEs at your company, as well as episodes with guests.

Over the last 5 years, we’ve launched and managed hundreds of podcasts for the fastest growing B2B companies in the world.

Now, we want to teach you everything we know about building a podcast that actually drives revenue.

IN THIS COURSE, YOU'LL LEARN:

  • How to avoid the 6 critical mistakes that most companies make when they launch their show.
  • How to name your show so your ideal buyers want to listen (and even be a guest).
  • Why you need to turn your target account list into your podcast guest list
  • How to make episodes people actually want to listen to
  • 3 POV discovery questions that will get differentiated thoughts out of your guests
  • How to make your podcast pop up in search & appear credible
  • How to be the Oprah of your industry
  • Best practices for turning a single episode into a pile of content for all your other channels

HERE'S A TASTE OF WHAT YOU CAN EXPECT

WHAT ARE YOU WAITING FOR?