The term “customer success” sounds like something that should be on a cheesy motivational poster.
Regardless of how it sounds, customer success is a reflection of a company’s heart for their customers. It’s a dedication to strengthening relationships with customers and equipping them for success.
James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).