Supposedly, data is the revolutionary key to unlock massive personalization. Many of us marketers design amazing campaigns based on data. Then they fall flat.
We need a data diagnosis.
Matthew has years of experience working with customer experience at L’Oreal, Estee Lauder, and Virgin Atlantic Airways. Two years ago, he took his B2C experience and began to leverage it with machine learning at Amperity to help B2B companies unlock personalized experiences.
On this episode, we discuss:
i. Creating a single view of your customers
ii. Unlocking personalization based on data
iii. Using machine learning at the root of the data, not just the “last mile” of the customer experience
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James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).