#DemandGen 1: Improve Your Copy, Get Results

Looking for the Don Draper of digital copy?

Leave out the frills and ego.

In the latest episode of our #DemandGen series, co-host Sheila Kloefkorn sits down with Eric Friedman, Founder and CEO of eSkill, to discuss effective demand generation through online copy.

They cover:

i. Building sales and marketing up to the level of the product

ii. What makes good digital copy

iii. Why advertising isn’t everything

iv. Not taking yourself too seriously

Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, or Spotify, or on our website.

Posted on September 13, 2019 in #DemandGen, B2B Growth

James Carbary

About the Author

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

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