#ABM 2: How to Use Direct Mail to Quadruple Engagement

Old School, meet New School.

Think direct mail is a waste? You haven’t seen smart direct mail.

In the second episode of the #ABM series, Kris Rudeegraap talks with Heidi Vandermeer, Account-Based Marketing Manager at Security Compass.

They cover:

i. Direct mail tracking

ii. The importance of following up

iii. Combining offline and online experiences


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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, or Spotify, or on our website.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

Posted on August 27, 2019 in #ABM, B2B Growth

James Carbary

About the Author

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

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