When Todd Caponi, author of The Transparency Sale, was with PowerReviews, the company did a B2C study that found this:
A product that has a review score of between a 4.2 and a 4.5 converts at a higher rate than a product that’s a perfect five.
It would seem that, at least when a website is acting as a salesperson, imperfection sells better than perfection.
So what happens if you take this concept to the B2B world?
Listen in to this interview with Todd to find out.
Also be sure to check out Todd’s interview on the B2B Growth Show here.