- The expectations of B2B buyers have dramatically changed
- Common struggles in customers’ experience with B2B brands’ buying journey
- Lack on insight: A key challenge for B2B marketers
- The importance on “binge-able” content
James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).