You might think you have it all figured out.
You’ve done the market research, narrowed down a persona, and created a content strategy that’s going to knock their socks off. Guess what? You’ve just put yourself in a box. Building a blog persona is a best practice, but experimentation is how you’re going to find what your audience truly cares about.
In this episode, Emma Brudner, Section Editor for the Sales Blog at HubSpot, shares how experimenting with their blog persona and content skyrocketed their blog.
Paige is Marketing Director at Sweet Fish Media, a podcast production service for B2B companies. She’s a writer, speaker, host of The Content Marketing Show: a podcast dedicated to helping marketers crush it with content, and a proud mom of a miniature dachshund.