Why Experimenting With Your Blog Persona Can Reap Big Rewards

You might think you have it all figured out.

You’ve done the market research, narrowed down a persona, and created a content strategy that’s going to knock their socks off. Guess what? You’ve just put yourself in a box. Building a blog persona is a best practice, but experimentation is how you’re going to find what your audience truly cares about.

In this episode, Emma Brudner, Section Editor for the Sales Blog at HubSpot, shares how experimenting with their blog persona and content skyrocketed their blog.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

Content Marketing New Quote

Content Marketing New Quote

Content Marketing New Quote

Paige Southard

Paige is Marketing Director at Sweet Fish Media, a podcast production service for B2B companies. She’s a writer, speaker, host of The Content Marketing Show: a podcast dedicated to helping marketers crush it with content, and a proud mom of a miniature dachshund.

Posted on May 24, 2016 in Content Marketing

Paige Southard

About the Author

Paige is Marketing Director at Sweet Fish Media, a podcast production service for B2B companies. She's a writer, speaker, host of The Content Marketing Show: a podcast dedicated to helping marketers crush it with content, and a proud mom of a miniature dachshund.

Popular Posts

Back to Top