How to Utilize First-Party Data in Digital Advertising

In this episode we talk to Megan Sullivan-Jenks, Director of Marketing and Communications at Choozle.

Megan share about first party data usage in digital advertising.

  1. What’s “first-party” and “third-party” data mean
  2. How marketers are evolving back to the use of first party data
  3. The need for buy-in across the business to focus on data collection
  4. How using first party data can drastically change your digital advertising results

Connect with Megan on LinkedIn: https://www.linkedin.com/in/megan-sullivan-jenks/

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

Posted on February 27, 2019 in B2B Growth

James Carbary

About the Author

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

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