Megan share about first party data usage in digital advertising.
- What’s “first-party” and “third-party” data mean
- How marketers are evolving back to the use of first party data
- The need for buy-in across the business to focus on data collection
- How using first party data can drastically change your digital advertising results
Connect with Megan on LinkedIn: https://www.linkedin.com/in/megan-sullivan-jenks/
James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).