Josh shares how he used Content-Based Networking to land an interview with a big-time CEO when he was a college student with no audience.
Josh continued to use content collaboration as a contributor for Forbes, Entrepeneur & Mashable to build relationships with ideal clients by giving them free press & highlighting them in larger publications.
Content-Based Networking helped Josh eventually land his first book deal.
Defintely a recommended read for CMOs (or aspiring CMOs):
Chief Marketing Officers at Work – http://amzn.to/2uroMBf.
Check out Influencer Inc’s LinkedIn course Logan & Josh mention in this episode: https://www.influencerinc.co/ieli
James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).