How to get from Website Copy to a Sales Engagement with Benny Rachamim

Most marketers know that buyers have changed. Today’s content has to be highly personalized, hence the massive investment companies have made in content marketing.

But the reality is that most of that content never actually gets consumed.

In this episode, we interview Benny Rachamim, VP Sales at Uberflip, about how every company has a content experience: it’s really whether it’s a good experience or a bad experience for their buyers.

 

Posted on June 8, 2019 in The B2B Sales Show

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