In this episode, Eric shares the story of an inbound opportunity that went cold post-proposal. By inviting the primary decision maker to be a guest on his podcast (1 to 10), a deeper relationship was established and the sales opportunity is now back from the dead.
James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).