Lauren breaks down 3 clear & measurable goals they defined at Box when starting their ABM program:
1) Provide Account Intelligence
2) Drive Awareness & Engagement
3) Help Sales Land & Expand
Check out Lauren’s slide deck on the ABM effort her team executed at Box & what they learned here:
James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).