NOTE: The following is the ideal timeline for a new podcast launch. This timeline is flexible. However, we cannot guarantee a launch in under the 6 week time period. The standard timeline for a launch is 6-8 weeks.
Week 1
- Kickoff Call- Show name should be finalized
- Sharing of pertinent files
- Sync on show Brand Identity direction
- Scheduling miscellaneous calls
- Strategy Session
- Guest Coordination Onboarding
- Riverside Training
- Weekly Check In Calls
- Voice over option selected
Week 2
- Moodboard presentation from Sweet Fish Designer
- Moodboard selection finalized (by end of the same day as the mood board presentation)
- Trailer Episode recording completed
- Background music selected
- Intro/Outro/Ad/Podcast description copy/script finalized and approved
- Guest Coordination requests from Sweet Fish team are complete
Week 3
- Voice overs finalized and approved
- Voice over + music mixes finalized and approved
- Trailer Episode Episode Preview is finalized and approved
- Cover art presentation (cover art ideally finalized by EOD of the cover art presentation)
Week 4
- Trailer Episode mixed and mastered
- Headline/Quote Graphics templates finalized and approved
- Episode 1 recorded with a friendly/pre existing contact
- Coordinate w/ customer’s design + web team to plan out content rollout
Week 5
- Micro Video Frames template finalized and approved (if applicable)
- Episode 1 Episode Preview finalized and approved
- Episode 1 LinkedIn Carousel Copy finalized and approved
Week 6
- Full Length Video Frame template finalized and approved (if applicable)
- Episode 1 LinkedIn Carousel Template finalized and approved
- Trailer Episode and Episode 1 assets are finalized and approved
- “Soft launch” is an option – this is where the Trailer episode minus episode 1 is submitted for launch
Week 7
- Customer meets assigned Ongoing Producer
- Syndication initiation is approved for Trailer Episode and Episode 1
- Podcast is submitted for launch on major podcast platforms
Week 8
- Prepare for promotion
- Rally internal teams for Apple Ratings
- Handoff to Ongoing Producer complete
Main Factors that affect the progress of a launch.
- Long approval turnaround time
- 2+ revision requests
- Show Name not being finalized by the Kickoff Call
- Inconsistent attendance to Weekly Check In Check In Calls
- Key decision makers not attending calls, unresponsiveness, and/or being Out of Office
