Sometimes lead generation seems to be this magical thing that just happens with no science behind it.
For agencies, lead gen is typically through word of mouth and referral. So how can they make a repeatable system with something they don’t directly influence?
In this episode, and in his blog post How Agencies Can Create a Repeatable System For Generating Leads, Kyle Racki (Co-Founder and CEO at Proposify) explains the psychology and tactics behind creating a repeatable lead generation system.
James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).