When creating content, ask yourself, “Who is the reader? What would be most helpful to them? How can we make their day better and job easier?”
Content marketing provides more value than most other forms of marketing. The best content marketing is about returning to your core values and asking, “Are we doing delivering value with every piece we put out?”
In this episode, Laura Horton, Senior Marketing Manager at Salesforce Pardot, explains how to strategically nurture leads with content.
Paige is Marketing Director at Sweet Fish Media, a podcast production service for B2B companies. She’s a writer, speaker, host of The Content Marketing Show: a podcast dedicated to helping marketers crush it with content, and a proud mom of a miniature dachshund.