Key lessons learned scaling a bootstrapped company from 0 to $150MM+.
1) Don’t focus on your exit strategy
2) Make sure you believe in what you’re doing & that you’re serving a true gap in the market (not just a perceived one)
3) Focus on building the right team–not just talented individuals, but a cohesive group that is all rowing toward a common goal
How to win in extremely competitive markets when you’re the underdog.
- Focus on the 10x-type benefits you can bring, not just incremental differentiation.
Why CEOs need to step outside the boardroom and get “in the trenches” with their sales & marketing teams.
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James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).