Where to Go to Harness the Power of Data Analytics

Data analytics has exploded as a business topic. Why? Because it’s so incredibly informative.

Today’s guest is Marni Edelhart, Programming Manager for the Direct Marketing Association. In this episode, she explains the Marketing Analytics Conference, a conference meant for data scientists looking to understand the challenges brands are facing, and for marketing executives who want to understand all the possibilities of analytics.

You’ll hear about personalizing the customer experience (in a non-creepy way), strategies for optimizing data, and how to hire the right people.

You can find this interview, and many more, by subscribing to Conference Notes on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

Posted on May 24, 2016 in Conferences

James Carbary

About the Author

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

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