How to Build a Modern Revenue Marketing Team

In this episode we talk to Yoli Chisholm, Vice President of Marketing at Sprinklr.

Yoli shares…

  1. The big challenges marketing teams face with the coming/arrival of the fourth industrial revolution
  2. Moving from strategies oriented around 1:many, and 1:few to 1:1 specifically on social media.
  3. Creating a marketing team that is aligned with your customers’ core values, beliefs and core challenges.
  4. How to build a team that collaborates — even when employees sit in different offices with different time zones

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

James Carbary

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

Posted on March 27, 2019 in B2B Growth

James Carbary

About the Author

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

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