It feels like every week there’s a new platform or some shiny new app.
How does a savvy leader know when to invest in new channels or pass on the latest fad?
If I had the answer to that question, I’d be writing from a yacht, but I can say that Periscope is better than a safe bet. And businesses big and small don’t want to miss the boat.
If you don’t know what Periscope is, we won’t hold it against you.
Owned by Twitter, Periscope is a live-streaming video app that lets you broadcast to your followers. Users viewing the live-stream can tap the screen to “heart” the video and ask questions on the fly via text.
Why video? Periscope says it best:
“A picture may be worth a thousand words, but live video can take you someplace and show you around.”
Periscope opens the window into the lives of people (and brands) we connect with online and want to know better.
Periscope may turn out to be the most valuable social media tool in 2015. But how do brands take advantage of it? How can Periscope help you reach your audience?
Here are a few ideas:
We all find ourselves stuck in traffic, waiting in line, or bored and staring at the ceiling.
Fire up Periscope and have a conversation with your audience. Pick a topic relevant to your tribe and chat for a few minutes.
The key is to keep it real. The less scripted, the better. People can tell when you’re reading straight from notes rather than sharing your heart.
Photographers, graphic designers, writers, musicians, and artists of every kind take time to create.
Whether from a cubicle or a studio, share that process with your audience. People are intrigued by how things are made.
If you’re planning a new product launch or brainstorming ideas for an event, involve your tribe with Periscope.
The catch is you have to listen to their feedback. Remember, social media is a two-way street.
Most people can’t afford VIP tickets to get behind the scenes at a concert or conference.
With Periscope, you can invite your audience backstage for an exclusive look at what it takes to pull off a rockstar performance, or what kind of snacks are in the green room.
If you’ve done your homework and built up a strong marketing campaign pre-launch, your audience is anxiously awaiting the big day.
A sample chapter or leaking a photo creates some buzz, but why not use Periscope to share unexpected features or content live to your audience?
As you’re getting ready to press the button on launch day, fire up Periscope and let your tribe be part of the magical moment when everything goes live.
Bands and speakers are limited by the capacity of the venue.
With Periscope, the roof and walls are removed. Anyone following you can watch the late night gig from their living room or catch the keynote speaker at their desk.
To avoid making your in-room audience feel cheated, keep some of the performance/talk exclusive.
Any type of coach can share their expertise on the fly with Periscope.
A fitness trainer can give daily morning motivation to those trying to exercise and lose weight.
A business coach can share regular tips for networking and leadership.
A consultant (with permission) could broadcast their corporate training session to their client’s audience and/or their own.
Periscope is the new kid on the block, so there’s a good chance your competitors don’t even know what it is. Just by reading this post, you’re way ahead of the curve!
Try Periscope for yourself and discover a variety of ways to engage your audience and grow your business.
Bonus: Our friends at Red Website Design sent us a fantastic infographic that shares 15 ways you can use Periscope to build your business. Comment below and let us know what’s working for you on Periscope!
Maintaining an active social media presence for your business is really, REALLY time-consuming. Let Sweet Fish Media do it for you.
Contact us today to start a risk-free trial. You’ll wish you met us years ago. 🙂
KC is a writer, dad, coffee addict, and LEGO fan. He hosts the Dad Life Rules podcast, works as a social media consultant, and writes for a Top 30 ranked ministry website (ChurchMag). With an MBA from ASU, KC is a lifelong learner and has enough books to start a library.