Effective Date: 11.1.24 

Thank you for visiting the Sweet Fish Media website. Sweetfishmedia.com (the “Website”) is owned and operated by Sweet Fish Media LLC. This privacy policy (“Privacy Policy”) applies solely to information collected on the Website, Social Media Channels, and subdomains that display or link directly to this Privacy Policy (collectively, the “Sites”). By accessing or using the Sites, you agree to the terms of this Privacy Policy, which may be amended from time to time.

This Privacy Policy explains the data collected from visitors to our Sites, how we use that data, and how we protect it. Your privacy matters to us, and this policy outlines our practices to ensure transparency.

WHAT DATA DO WE COLLECT? HOW DO WE COLLECT AND USE IT?

Personal Information

Sweet Fish Media may collect “Personal Information” (or personal data), which is information that identifies or can be linked to an individual. Examples include your name, email address, mailing address, or other contact information.

We collect Personal Information in several ways, including:

• When you request information or contact us via forms on the Sites.
• When you sign up for newsletters, promotions, or surveys.

We use this information to:

• Respond to your inquiries.
• Provide relevant materials, updates, or marketing communications (where consent has been given).
• Improve our services and understand user preferences.

You can unsubscribe from our marketing communications at any time by following the instructions included in our emails.

Pseudonymized Data

We also collect “Pseudonymized Data,” such as your IP address, browser type, operating system, and information about your activity on the Sites. This data may be stored in server logs or collected through services like Google Analytics. We use this data to:

• Understand how visitors interact with our Sites.
• Enhance the user experience.
• Provide targeted advertisements about Sweet Fish Media’s services.

We may share aggregated Pseudonymized Data with service providers or third parties for reporting and marketing purposes.

THIRD-PARTY CONTENT, LINKS, AND PLUGINS

Our Sites may contain links to external websites or integrations with social media platforms like Facebook, LinkedIn, and Twitter. These third-party platforms may collect data per their privacy policies, which are separate from ours. Sweet Fish Media is not responsible for the privacy practices of these platforms, and we encourage you to review their policies.

COOKIES, WEB BEACONS, AND OTHER TRACKING TECHNOLOGIES

Sweet Fish Media uses cookies and similar tracking technologies to:

• Recognize returning visitors.
• Analyze website usage and performance.
• Deliver personalized content and advertisements.

You can manage cookie preferences through your browser settings. Additionally, Sweet Fish Media uses web beacons to analyze traffic patterns and improve user experience. These tools do not directly identify you but help us enhance the functionality of the Sites.

For more information on how to opt out of targeted advertising, visit:

• Network Advertising Initiative Opt-Out Page
• Digital Advertising Alliance Opt-Out Page

TO WHOM MAY WE DISCLOSE YOUR INFORMATION?

Sweet Fish Media may disclose Personal Information to third parties in the following scenarios:

• Service Providers: To perform services such as email distribution, analytics, or advertising.
• Business Transfers: If Sweet Fish Media is acquired or undergoes a business reorganization, your information may be transferred as part of the transaction.
• Legal Compliance: To comply with legal obligations or protect our rights.
• At Your Request: When you explicitly request that we share your information.

We require our third-party service providers to safeguard your information and only use it as instructed.

CHILDREN’S PRIVACY

The Sites are not intended for individuals under 13 years old. We do not knowingly collect Personal Information from children under 13. If we learn that we have inadvertently collected such information, we will delete it promptly.

INFORMATION SECURITY

We implement industry-standard measures to protect your data against unauthorized access or misuse. However, no transmission over the Internet is completely secure. Sweet Fish Media cannot guarantee absolute security of information shared online. If you create an account on our Sites, it is your responsibility to protect your login credentials.

NOTICE TO CALIFORNIA RESIDENTS: YOUR CALIFORNIA PRIVACY RIGHTS

Under the California Consumer Privacy Act (CCPA), Sweet Fish Media:

• Does not sell Personal Information.
• Provides California residents the right to request information about data collection and disclosure for marketing purposes.

YOUR OPT-OUT CHOICES

You can opt out of:

• Email Communications: Unsubscribe via links in our emails. Note that you may still receive service-related emails.
• Targeted Advertising: Use opt-out tools from industry organizations, such as the NAI or DAA.

CHANGES TO THIS PRIVACY POLICY

This Privacy Policy is effective as of the date noted above. Sweet Fish Media reserves the right to update this policy to reflect changes in our practices or for other operational, legal, or regulatory reasons. Please review it periodically to stay informed. Continued use of the Sites indicates your acceptance of any changes.

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