A quality content marketing strategy is a powerful tool you hold in your hands. It is a responsibility that’s best not to be abused, and the more companies understand that, the better the content will be.
Follow this golden rule: if something doesn’t have purpose, don’t do it.
Paige is Marketing Director at Sweet Fish Media, a podcast production service for B2B companies. She’s a writer, speaker, host of The Content Marketing Show: a podcast dedicated to helping marketers crush it with content, and a proud mom of a miniature dachshund.