In this episode we talk to Barney Waters, President of K-Swiss.
Barney shares the story of K-Swiss’ repositioning and the role that GaryVee played in that process. He also shares the biggest challenge of repositioning a brand and how he overcame that challenge.
James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).