May marks the return of the Retail & Consumer Packaged Goods Executive Summit. Last year, here were some of the topics covered at the summit:
- In-store packaging is far from dead
- Why you should look at your brand across all channels
- Creating a sense of trust (i.e., proving that not everything you write is a pitch)
In this episode Marni Edelhart, programming manager of Knowledge @ Wharton, gives a taste of the upcoming summit. If you’re in the retail or consumer packaged goods (CPG) industry, definitely check it out.
James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).