Companies assume blogs are many things, but at the end of the day, blogs are relationship builders. Your blog should be a tool to establish trust, build rapport with your audience, and experiment with new ideas.
In this episode, Jenny Beres, Founder of The Six-Figure Freelancer, talks about “rogue blogging” — a blogging strategy that reveals niche groups within your target market, builds relationships, and warms up your audience.
Paige is Marketing Director at Sweet Fish Media, a podcast production service for B2B companies. She’s a writer, speaker, host of The Content Marketing Show: a podcast dedicated to helping marketers crush it with content, and a proud mom of a miniature dachshund.