The Changing Role of Data and Brand Stories

In this episode we hear from Mark Goren, CEO at Point to Point.

Mark shares…

  1. Left and right brain – both work together

  2. Focus on creating buying emotions– data can inform that conversation to comprehend aspects of the buyer journey, not create emotion.

  3. Stop saying the word “content”

  4. A disconnect between b2b tech and b2b industrial

  5. People are raising their hands much further in the buying process – connect the brand stores to the data to get better insights, to tell better stories, and drive better results


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We’ll never send you more than what you can read in < 1 minute. 🙂

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

James Carbary

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

Posted on April 10, 2019 in B2B Growth

James Carbary

About the Author

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

Popular Posts

Back to Top