Left and right brain – both work together
Focus on creating buying emotions– data can inform that conversation to comprehend aspects of the buyer journey, not create emotion.
Stop saying the word “content”
A disconnect between b2b tech and b2b industrial
People are raising their hands much further in the buying process – connect the brand stores to the data to get better insights, to tell better stories, and drive better results
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James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).