Why a Different View of Sales is Driving Misalignment Between Departments

In this episode we talk to Nick Stagge, VP Marketing at ExpertVoice.

Nick sheds light on the key differences in the way Marketing, Sales & Product teams look at sales within your organization: tomorrow, today & yesterday.

He shares an acronym he’s used to help his team focus on keeping alignment through better communication between functional teams…

L – Listen
E – (with) Empathy
A – Ask probing questions
D – Discussion action items
E – Experiment
R – Re-Evaluate

Click here to connect with this guest on LinkedIn.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

Posted on January 17, 2019 in B2B Growth

James Carbary

About the Author

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

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