In this episode we talk to Nick Stagge, VP Marketing at ExpertVoice.
Nick sheds light on the key differences in the way Marketing, Sales & Product teams look at sales within your organization: tomorrow, today & yesterday.
He shares an acronym he’s used to help his team focus on keeping alignment through better communication between functional teams…
L – Listen
E – (with) Empathy
A – Ask probing questions
D – Discussion action items
E – Experiment
R – Re-Evaluate
James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).