#ContentMarketing 4: Search vs. Social (How to optimize your content for both)

In this episode we talk to Andy Crestodina, Chief Marketing Officer and Co-Founder, Orbit Media Studios, Inc..

Content strategists have a skill.

They can look at a topic or a headline and immediately know if it has an advantage in search optimization or social media.

Let’s breakdown the difference between the two most popular channels in content marketing:

What works best where? And is it possible to optimize a single piece of content for both? How??

For more insight, check out this other blog post on the subject.


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James Carbary

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

Posted on July 9, 2019 in #ContentMarketing, B2B Growth

James Carbary

About the Author

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).

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