B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
In this 5th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of The Perfect Close, recap some of the key ideas from the marketing and sales books that were recently featured on The Marketing Book Podcast.
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