B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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In this episode we talk to Katherine Calvert, Chief Marketing Officer at Khoros.
The Forrester Report we discussed in today’s episode (Getting To Know Your Customers):
Other resources to go deeper on the topics of Customer Engagement & Customer Experience:
The Customer Experience Podcast:
or on Apple Podcasts here:
Also, Never Lose a Customer Again by Joey Coleman
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You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.