James Carbary

Founder at Sweet Fish Media

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Stop Writing White Papers: Start Making Podcasts

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

Everybody has a podcast.

Today, there are over 800,000 podcasts with over 28 million individual episodes.

So the question has to be asked: should we start a podcast? In a market that is this saturated, will we see any return?

We believe that the answer is a resounding, “YES!”

Not only is a podcast a fantastic way to get in front of your desired audience, but it’s a great way to establish yourself an authority in your respective field.

Which is exactly why we sat down with Jenn Dellwo, Marketing Manager at Revel Health, and host of the RadioRev podcast.

We talked about:
i. What led her to start a podcast for her company
ii. Her greatest challenges in bringing the podcast to life
iii. Her aim in producing the podcast
iv. Her advice for those looking to replicate her success


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