James Carbary

Founder at Sweet Fish Media

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3 Things We Did Differently with James’ New Book

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

In this episode of the #BehindTheCurtain Series, James & Logan share 3 strategic decisions we made on the publishing, layout & launch of James’ new book: Content-Based Networking.

1) No reviews on the cover or cover flaps of the physical copy

2) Included James’s phone # in the book for readers to call or text him

3) Launching an audiobook at the same time as the physical & digital versions

Want to get a copy of Content-Based Networking when it launches?

You can pre-order your copy on Amazon easily here.

Want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

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You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.